Abu
Brand & Digital Marketing Leader | FMCG, E-Commerce & Retail
Overview
$1.16/hr · Project Based (5hr/day)
Education:
MBA (Operations Management)
Last Active:
Yesterday
Joined:
October 13, 2026
Profile Description
Brand & Digital Marketing Leader with 11+ years of experience driving revenue growth through integrated brand strategy, achieving a 44% GMV uplift and APAC's highest lead conversion rate. Expert in FMCG, E-Commerce, and Retail sectors with a proven track record in omnichannel campaigns and ROI optimization.
Skills
Meta, Google Ads, Linkedin Ads, Tiktok Ads
6 years
Brand Management
6 years
Performance Marketing
8 years
E-commerce Strategy
7 years
Data Analytics
8 years
Marketing Automation
5 years
App Store Optimization (ASO)
4 years
Trade Marketing
6 years
Consumer Insights
8 years
Omnichannel Campaign Management
7 years
Project Management
5 years
Experience
Tasty Treat
Senior Brand Manager, Marketing
September 2024 – October 2025
Accomplished 18% YoY sales growth through data-driven paid & organic campaigns and 360° strategies; optimized BDT 4.8M monthly budget for 550+ outlets.
Foodpanda Bangladesh
Campaign Manager, Marketing
November 2021 – June 2024
Achieved 44% GMV uplift via panda rewards; maintained 18% lead conversion rate (highest in APAC) via Salesforce; managed 50+ private label products.
Meenaclick (Meena Bazar online)
Assistant Brand Manager, E-commerce, Brand & Communications
January 2020 – November 2021
Scaled 278% sales and 450% order growth; achieved SBU EBITDA positivity and 22% app install conversion rate.
International Consumer Products Bangladesh Limited
Assistant Brand Manager, Marketing Communications
September 2016 – December 2019
Launched 5 household brands via Chaldal; launched 28 SKUs driving 1.1M revenue growth based on Nielsen Retail Audit insights.
Square Toiletries Limited
Category Executive, Health & Hygiene
November 2014 – April 2015
Rolled out Health & Hygiene Division for Senora; increased numeric distribution by 38%.
British American Tobacco Bangladesh
Territory Officer
August 2013 – April 2014
Achieved 141% growth in Habiganj; led a 170+ sales team overseeing 1500+ outlets.
City Bank Limited
Intern
January 2013 – April 2013
East West University
Undergraduate Teaching Assitant
May 2012 – December 2012
Education
MBA (Operations Management)
BRAC University
- - 2019
BBA (MIS & Marketing)
East West University
- - 2013
H.S.C (Business Studies)
Dhaka City College
- - 2007
S.S.C (Business Studies)
B.A.F. Shaheen College, Tejgaon
- - 2005
Courses
Generative AI Mastermind
Outskill: AI Upskilling 2 & 3
May 01, 2026
Business Analytics with Power BI
Unbolt Academy
April 01, 2026
Google Analytics, Firebase Console, SEM, GDN, Email Push
Ending Scene School
March 01, 2020
Business or Brand
Brand Practitioners BD Ltd
November 01, 2019
Market Research Toolbox
Key Makers Consulting
October 01, 2019
Social Media Marketing, SEO & Web Design Tools
Creative IT Ins & BRAC University
November 01, 2018
Workshop on Facebook Blue Prints for Bangladesh
Facebook (Meta) & ICT Division
February 01, 2018
Advance MS Excel
East West University Business Club
June 01, 2013
Client Reviews
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Basic Information
Gender
Male
Location
Dhaka, BangladeshResume
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Links
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Tests
DISC Score
Language