The Maddex

UI/UX Designer

2025 – 2026

Influenced product strategy and roadmap decisions, contributing to a 20–25% improvement in feature adoption by translating user needs, market trends, and competitive analysis into actionable UX insights; Reduced bounce rate by 30% and increased user engagement by 25% through data-driven analysis of user behavior and iterative improvements to layouts, navigation, and information architecture; Optimized website performance and perceived load times by 35–40% by applying UI/UX best practices, simplified design structures, and efficient UI patterns; Designed 20+ user flows, wireframes, high-fidelity UI screens, and interactive prototypes, improving task completion rate and usability across mobile and desktop devices; Collaborated with developers and stakeholders to deliver scalable, user-centered design solutions, reducing design-to-development rework by 30%.

Creaxa Agency

UI/UX Designer

2024 – 2025

Increased user engagement by 30% through redesigning web and mobile interfaces using human-centered design principles; Conducted user research, usability testing, and competitor analysis to inform UX strategy and design improvements; Designed responsive interfaces optimized for mobile, tablet, and desktop experiences; Created wireframes, UI designs, and interactive prototypes using Figma for multiple client projects.

Upwork & Fiverr

UI/UX Designer (Freelance)

Present – Present

Delivered 50+ UI/UX projects, including SaaS dashboards, mobile apps, landing pages, and e-commerce platforms; Provided end-to-end UX solutions, from user research and wireframing to high-fidelity UI and prototypes; Improved usability by applying UX heuristics, accessibility standards, and responsive design principles; Worked closely with founders and clients to design MVPs and product interfaces aligned with user and business needs; Maintained 100% on-time delivery while managing multiple projects concurrently

UI/UX Design Certification

Institute of Emerging Careers

Not specified

Career-Prep Fellowship

Amal Academy (Stanford-Funded)

Not specified

Bachelor's Degree in Science

University of Central Punjab

2018 - 2022